Insights & Strategy
for human centric brands.

“Molly was super communicative and amenable to adapting her analysis to meet our goals. She was a great thought partner throughout the project as well.”

Hi, I’m Molly.

I take a people-first approach to insights and strategy to help your brand best connect to its audience. I am obsessed with inspiring new business strategies with action-oriented and high-impact analytics. I will always bring a future-looking mindset to our work together to help you up-level your brand, content, or product to meet the needs of ever evolving consumers.

“Molly is fantastic about relaying insights to our clients. She is a total natural at catering the insights to the clients' business needs.”

My Offerings:

Full Cycle Research Projects

I will work with you on a project basis, from research question development to report delivery.

Focus Group Moderating

I will support your qualitative work with expert moderation with any demo: kids, teens, adults. I have special expertise in kids from my work at Sesame Workshop and Nickelodeon.

Ad Hoc Team Support

Reach out if your team needs an extra hand in data analysis, link testing, vendor management, or other support work.

"I had business challenges and specific goals I wanted to meet. Before beginning my engagement with Molly, she asked probing questions and I immediately saw her strategic value. She always tailored her presentation and materials to fit my specific needs. Molly's strong executive presence made her an incredible asset at my client meetings."

Press

4 Ways Entertainment Brands Can Reach Gen Z by Molly Austin

Marketing To The Gen Z Audience - Meta Business, Innovation and Technology Podcast featuring Molly Austin

I’d love to meet your people.

Send me a note!